When PopSugar was first started, it was a blog focused on women’s fashion, beauty, and lifestyle. Therefore, here we are with another case study - Becoming PopSugar. When it comes to brands and their growth strategies, no two are similar.
Monetize social videos by turning them into a sponsored-content channel.Embrace Snapchat to grow its eCommerce business.
Embrace affiliate marketing strategy where it added shoppable posts to the content strategy in 2006.The publisher tested many growth strategies and workarounds to acquire users and hook them to the content and the brand’s products & services.Īnd guess what? PopSugar was one of the first publishers to: Ĭoming from humble beginnings, PopSugar now touts an army of money-making ventures, including its Swipe Shop, The Pop Shop, Beauty by PopSugar, and more. Since then, PopSugar has grown into a global lifestyle brand and a media powerhouse boasting audiences of 19 million ( Src ). PopSugar is a fashion and lifestyle digital publishing company founded by media entrepreneurs Brian Sugar and Lisa Sugar in 2005.
